One very noticeable trend was the high frequency of the "High-End Show" Advertising in Munich,
which used large and small posters on the underground, buses and railways in Munich as well as
full-page advertisements in popular national newspapers and Radio / TV Advertising nationwide.
It therefore comes as no surprise that the extremely professional organisation of this Show can only
mean one thing - strong attendances. The demographic composition of public attendees reflected
the success of the across-the-board advertising. While most were male 25-35 years of age, many
came with their partners and children. There was even a creche for very young ones not quite old
enough to own an ipod. With numerous indoor and outdoor venues for food and beverage, there
were virtually no queues. Other European Show organisers watch and learn! The only 'fly in the
ointment' was that the limited stairway access between floors which struggled to cope with the large number of visitors.
According to High End Society®: Thursday 17th May — being the 2nd year running that that this
was a public as opposed to a trade day, compared to 2005, the number of visitors was up by a
Friday 18th May to Sunday 20th May ‐ the three public days saw a healthy year on year rise
in the number of visitors to 12,902 in 2007
While mostly confined to the Fast Audio Room in order to be on hand for Visitors' questions and demonstrations, we noted that a large number of live music performances were put on in the main
atrium and also in other large spaces.