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AMR CD-77 Lands Coveted Image HiFi Best Digital Product 2010

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Source: AMR
Stop the Press……Stop the Press….

One evening during the Munich High-End Show, at the Image HiFi 2010 Awards ceremony, the AMR CD-77 Compact Disk Processor was awarded the very prestigious Image HiFi 2010 “Digital Source of the Year”. This came as a complete surprise to AMR and truly capped off a fabulous Munich showing for AMR.

The German audio sector is one that is best summarised in two words “vinyl” and “conservative”. The culture of many a German music lover is that he/she still holds onto their record collection dearly and never lets go.

Second, when it comes to product branding, stability is key. The most traditional of traditional brands dominate the market and customers seldom stray. The manifestation of this is that many a brand has tried to gain a foothold in this lucrative but steady market and failed. We at AMR believe that the CD-77 has shown it can be done and with the upcoming reviews of the PH-77 Phono Equaliser, big things are now expected of AMR in Germany.

To land Image HiFi’s “Best Digital Source Product 2010” is no mean feat given the prodigious field of digital source components that exists in the German market.

AMR and Fast Audio were invited to the Image HiFi offices 40 kilometres west of Munich. The food was simple but very tasty - curried frankfurters (yes) and with extra Cayenne pepper, these frankfurters were going faster than their Porsche namesake. With an “open bar” (free beers) of wheat beer and lager, no-one was shy and by the end of the evening, with only a little difficulty, we managed to gingerly make our way to the podium to receive this most prestigious award (first of many we hope).


Someone kindly mentioned grapes and cheese and biscuits were also available but when one is Germany, one must eat meat and drink beer – anything else is just not cricket.

We were presented the award by Image HiFi’s, Mr Kai Brockmann who was exceptionally hospitable.

Image HiFi said that while they wanted to give Thomas Fast the Image HiFi Award for most outlandish attire, they only had the award for Best Digital Source to award…

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Source: Brigitte Karp www. atelier-karp.de

The Prestigious Image HiFi Digital Source of the Year 2010

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Source: AMR

A nice pat on the back from Kai Brockmann of Image HiFi who was a great host.

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Source: Brigitte Karp www. atelier-karp.de
Many thanks to Brigitte Karp of www.atelier-karp.de for the fabulous the photos. Unfortunately, the AMR official camera was unable to take photographs as its glass struggled to accommodate the “over exposure” of Thomas’s attire.

Please read on for the Munich Show Report…

 


   
   


     
 
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